International marketing tools list

They are crucially important for an international business venture. Bear in mind the following:

Business cards

• Design: professionally intended to remember and attract prospects’ attention;

• Material: high quality;

• Lay out: easy to read; distinctive and informative; up-to-date and complete with area codes, country, telephone and fax numbers, postal code, e-mail, website addresses and other electronic social networking and blogging sites such as Skype, Linkedin, Biznik, Digg, Stumbleupon, Twitter, Myspace, Facebook and others.

• Language: in the appropriate tongues the business are conducted;

• Uniformity: consistent throughout the company;

Brochures

• Design: creative and appealing and professionally printed;

• Lay out: informative and easy to read, highlighting the company’s uniqueness;

Customer testimonials

• Examples: show that the company is highly recommended; represent your best customers; be from top executives; and be included in your brochure.

News articles

• Clear in stating that your company is a recognized leader.

• Quoted in your brochure.

• Reproduced on your letterhead.

• Displayed in your office.

• Sent to potential clients.

Videos, Podcast and other non-textual blog styles related to music, art, sketches and photos

• Sophisticated and interesting.

• Professionally produced.

• Oriented to the quality and benefits of the company’s product or service.

• Clear and concise; and easily available.

Websites

• Design: professionally and visually pleasing with broad information, e-mail enabled and capable of allowing online purchasing (if appropriate).